Wake up! It's Just a Machine

After finishing the second half of The Influencing Machine, I came to my senses and realized many different things about the media. As the title implies, the media is just a machine that influences the way we act, think, judge, and value. The news that is delivered to us now days can be digested in a completely different way than in the past. Neil Postman observed once that today we can access news from anywhere in the world through different technological devices, and news that isn't exactly relevant to us is exactly the type of news that we see as entertainment. News from everywhere has now become relevant, and it has managed to affect us all. Additionally, he mentions that now we can act to spread news and influence how every news story ends (like helping out on a famine relief). 

Giddy: (adj.) affected with
vertigo; dizzy

 Our cellphones provide a huge contribution to enhance our lives. It is through the use of our cellphone that we can access all types of news, maintain our social interactions through social networks, and rely on a safe companion. Brooke Gladstone actually wrote, "…Cellphone addiction may be our way of medicating against isolation. And information addiction may inoculate us against echo chambers. Maybe the same technology that gives rise to digital diseases actually holds the cure" (pg. 140). I can relate to this completely. I use my cellphone approximately 16 of the 24 hours a day. I use it either to read E! News or to chat with friends. Actually, I also use it to play stupid addictive games, scroll through my Instagram account, send Snapchats, and wander around the Twitter application. 

Epaulets: (noun) an ornamental
shoulder piece worn with on
uniforms, chiefly by military
officers

 Is all of this too much? Are we getting an excess of information from all the many social networking websites, newspapers magazines, TV channels, radio stations and Internet webpages? Actually, that's what my last SAT prompt was about. I took the position of saying that it is actually too much. (It's quite ironic how I want to base my life around the media, yet I defend the position against it.) Not only is it too much, but it also makes us lazier and stupider human beings. An ancient Egyptian king said to the god of the alphabet the following: "this discovery of yours will create forgetfulness in the learners' souls-they will trust to the external written characters and not remember of themselves" (pg. 135). When I read this, it reminded me of the notifications that we get through Facebook and the alarms that we set in our phones whenever it's someone's birthday or when we have a special thing that we want to remember. Without these aids, people would have to actually make an effort to remember stuff. It is very shocking how we now depend on technology and the media in order to remember to do things. 

This second half of The Influencing Machine was a bit more entertaining to me than the first half. It talked about more recent things, although it also talked about some historical important events. I learned above all, that objectivity in journalism is essential yet impossible. That's why journalists will always have some type of bias in their writing. Indirectly, we have been influenced by what they write and believe. Journalists deliver to a machine – the media. That's why we have to have our own beliefs and independence so that this machine doesn’t take over us.